There are events that remind you exactly why you built this business. The Goldman Sachs corporate event in Aspen, Colorado was one of them.
Backdrop of the Rockies. An elevated outdoor setting. A guest list that included the Apollo 2 team. And a Simply Lettered Studio engraving station where every single guest walked away with a personalized rocks glass, engraved on-site, in a custom serif font, just for them.
This is the kind of event work I live for.
Aspen, Colorado: A Setting That Demanded Excellence
Everything about this event was intentional. The venue sat against the mountains with those dramatic fall Aspen views stretching out behind every table. The florals, the linens, the details, they were all curated at a level that matched the caliber of the guest list. When Simply Lettered Studio is brought into an environment like that, the expectation is clear: the engraving station needs to belong there. It needs to look and feel just as elevated as everything else in the room.
That is exactly what we delivered.
The Experience: Guests Designed Their Own Personalized Rocks Glasses
One of the things I love most about live engraving at events is the interactive element. At this Goldman Sachs event, guests came to the Simply Lettered Studio table to design their personalized rocks glass. They chose their letters, initials, or name, and watched it come to life in real time, hand-engraved in a classic serif font right in front of them.
That alphabet display card on the table was not just a prop. It was an invitation. Guests could choose a single initial, a classic three-letter monogram, or their full name. Each piece was different. Each one was made specifically for the person standing there.
The reaction is always the same: genuine delight. People hold their glass up to the light, turn it, watch how the frosted lettering catches the glow. They show their tablemates. They photograph it. They carry it through the rest of the evening like a trophy. And then they take it home and keep it.
A Custom Serif Font for a Client with Exacting Standards
Goldman Sachs came to this event with a specific vision, and a specific serif font was central to it. This was not a generic engraving job. The letterforms were precise, refined, and intentional. Every R had to look like that R. Every monogram had to be perfectly spaced and properly proportioned.
Working within a specified font at a live event, while guests are waiting and the energy is high, requires real skill and focus. There is no undo when you are engraving glass. Every mark is permanent. That is exactly why clients like Goldman Sachs choose Simply Lettered Studio: because the quality under pressure is the same as the quality in the studio.
Why Goldman Sachs Chose Live Engraving for the Apollo 2 Team
Corporate events at this level are about more than logistics. They are about making people feel that the organization they are part of recognizes them, values them, and put genuine thought into their experience. A printed lanyard and a branded gift bag say something. A glass with their name or monogram engraved into it by a real person, in real time, says something entirely different.
It says: we made this for you specifically. It says: you were here. It says: this was worth doing right.
That is the power of live engraving at corporate events. For the Apollo 2 team gathered in Aspen, that rocks glass was not just a takeaway. It was a piece of a moment they will remember.
What Simply Lettered Studio Brings to Corporate Events
Live engraving at corporate events is one of my most-requested services, and the Goldman Sachs Aspen event is a perfect example of why it works so well at the highest levels. Whether the event is for 50 guests or 500, the experience is fully custom-built around your brand, your aesthetic, your font specifications, and your vision for the evening.
Simply Lettered Studio offers live on-site engraving on rocks glasses and barware, wine glasses and stemware, whiskey and spirits bottles, ornaments and keepsakes, leather goods and accessories, and other surfaces. Every event is different, and every event gets the same level of attention and craft.
If you are planning a corporate event, brand activation, team retreat, private celebration, or luxury gifting experience and you want something your guests will still have years from now, I would love to talk with you.
Book a live event with Simply Lettered Studio
Words never lose their value, especially when they are written by hand.
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